After years spent studying how to revitalize Fat City, business and political leaders in Jefferson Parish are coalescing around a plan that prioritizes the construction of new greenspace and parking and ditches an earlier proposal to build a multi-million-dollar coworking space.
Among the envisioned projects is an acre-and-a-half “leisure park,” stretching from Division Street to Hessmer Boulevard on the south side of 18th Street that officials hope will soften Fat City’s image and serve as a catalyst for growth.
“We want to do something more fabulous than just grass and trees,” said Dana Pecoraro, the board chair of the Metairie Business Development District, or MBDD, which oversees economic development efforts in Fat City. She pointed to Klyde Warren Park in Dallas as an inspiration.
“If you build something really beautiful, people are going to want to develop around it.”
Drago’s sign photographed in the Fat City area of Metairie, La., Friday, April 5, 2024. (Photo by Sophia Germer, The Times-Picayune) STAFF PHOTO BY SOPHIA GERMER▲
The latest plan to breathe new life into Metairie’s business district doesn’t include the “EAT Fat City Center” — a multi-million-dollar “campus for entrepreneurship, art and technology” that Jefferson Parish At-Large Council member Jennifer Van Vrancken sought to construct during her tenure representing the council’s 5th District.
After taking office in January, 5th District Council member Hans Liljeberg and the MDBB took a fresh look at the proposal and decided there were more urgent needs to address. Liljeberg plans to cancel two contracts related to the EAT Fat City Center at the April 17 council meeting.
Once a nightlife mecca, Fat City lost its luster in the 1980s with the resurgence of Bourbon Street and quickly developed a seedy reputation. In the decades that followed, Jefferson Parish commissioned almost a dozen studies to determine what to do with the downtrodden district.
In 2010, during her own stint representing the 5th District on the Parish Council, Jefferson Parish President Cynthia Lee Sheng authored an ambitious proposal that, among other provisions, put a curfew on alcohol sales and forced out adult businesses and strip clubs.
“She went in there and did a lot of hard work … and it’s made a big difference,” Liljeberg said. “All the heavy lifting is done.”
A strip mall houses businesses in the Fat City area of Metairie, La., Friday, April 5, 2024. (Photo by Sophia Germer, The Times-Picayune) STAFF PHOTO BY SOPHIA GERMER▲
Liljeberg, who represents much of unincorporated Metairie, said he plans to let the business leaders that serve on the MBDD take charge on redeveloping Fat City. Established in 2009, the MBDD collects a portion of the sales tax revenue generated in the area bounded by Causeway Boulevard, West Esplanade Avenue, Division Street and Veterans Boulevard.
“I’m confident they know what’s best for this area and want what’s best for this area, so I want to help them get there,” Liljeberg said.
In addition to the leisure park, the MDBB is hoping to acquire a smaller lot on the southeast corner of 18th Street and North Arnoult Road to build a “pocket park,” with landscaping, benches and, perhaps, a water feature. The property has sat vacant for almost a decade, Pecoraro said.
Another top priority is parking. To transform Fat City into a pedestrian-friendly shopping district, there needs to be a place where customers can leave their cars. The MBDD is eyeing several locations in Fat City for new surface parking but hasn’t yet acquired any property, Pecoraro said.
Vehicles park on the pedestrian sidewalk in the Fat City area of Metairie, La., Friday, April 5, 2024. (Photo by Sophia Germer, The Times-Picayune) STAFF PHOTO BY SOPHIA GERMER▲
Even though EAT Fat City is no more, the parish may ultimately end up purchasing the property where it was going to be located anyway.
Van Vrancken had hoped to acquire an apartment complex and hotel near Division Street and 18th Street to build the co-working space, but her efforts were blocked by Lee Sheng, who in rare rebuke of a council member, publicly questioned the logistics of a proposed land swap in August.
By then, the owner of the Orleans Courtyard Apartments and Orleans Courtyard Inn had evicted his tenants and shut down his businesses, believing the parish would purchase the properties.
The Orleans Courtyard Apartments are located next to the open lot that is planned to be developed into a Fat City Leisure Park and shared surface parking lot in Metairie, La., Friday, April 5, 2024. (Photo by Sophia Germer, The Times-Picayune) STAFF PHOTO BY SOPHIA GERMER▲
Liljeberg said if the parish doesn’t end up purchasing the lots, it’ll likely face a lawsuit from the property’s owner, Srinivas Kata, and end up paying damages instead.
“I think the parish has some liability for just the way the whole things been handled,” Liljeberg, a former state appeal court judge, said. “We’re going to wind up paying something for it. I’d rather the parish own the property.”
Kata’s attorney, Dave Sherman, said, “We’re working out the final details, but we’re certainly optimistic that we’ll get the deal done.”
The two EAT Fat City contracts that Liljeberg plans to rescind at the April 17 meeting are with Reform Res LLC and Rome Office LLC. To date, the parish has spent roughly $680,000 on the two contracts.
To fund its ambitions, the MBDD is hoping to receive around $12 million in Community Development Block Grant funds. The group is waiting on the state to sign off on the allocation.
Whatever the MBDD decides to do in Fat City, Liljeberg said it will be important to get buy-in from Lee Sheng.
In November, Pecoraro took Liljeberg, Lee Sheng and their staff on a walking tour of Fat City to lay out the MBDD’s vision.
“You know the old saying, ‘If you want to go fast go alone. If you want to go far, go together’,” Pecoraro said.